Changes in user behaviour: is it time to invent new types of communication? |
WEDNESDAY JUNE 11 |
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| 10.00 - 11.00am |
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| Does awareness of the issue of sustainable mobility provide enough leverage to change users' travel
habits? What communications strategies should be deployed to reach the general public? What examples are there of proven campaigns and messages? The
aim of this seminar is to provide keys to user behaviour on the basis of real-world trials and the lessons which have been learned from them. |
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Discussion led by: Bernard EMSELLEM, Communications director, SNCF
With input from:
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Louis Besson*, President, Chambéry Métropole, former minister |
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Michel Bleitrach, CEO, Keolis |
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Ben Plowden, Programme Director, Smarter Travel Unit, Transport for London |
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José Manuel Silva Rodrigues, Chairman, Carris Group |
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