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Media campaign |
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| Firmly committed to a European-scale communication campaign aimed at all visitor categories, the organisers
will be using a full range of promotional resources in France and across Europe: |
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- advertisements in trade, local authority, environmental, economic and other publications,
- direct marketing (postal and e-mail publicity),
- press and media relations (press releases, press kits and European press tours),
- a dedicated website,
- regular e-letters,
- distribution of printed material,
- partnerships,
- a free Exhibition Newspaper distributed in France and across Europe in the months leading up to the Exhibition,
previewing the new features to be introduced.
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