Media campaign
Firmly committed to an international communications campaign aimed at all visitor categories, the organisers will be using the most effective promotional resources in France and across Europe:
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advertisements in trade, local authority, environmental, economic and other publications, in particular in New Transit, ITS International, Local Transport Today, TEC, Passenger Transport, Eurotransport, Nahverkehrspraxis, Stadtverkehr, Viajeros, Via libre, Autobus y autocares, Tutto Trasporti, Vie & Trasporti, OV Magazine, Nederlands Vervoer, Personen Vervoer, Car & Bus Magazine, Lokaal, Verkeersspecialist, Transportes em Revista, Revue Transport Public...
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direct marketing (postal and e-mail publicity),
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press and media relations (press releases, press kits and European press tours),
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a dedicated website,
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regular e-letters,
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a free Exhibition Newspaper distributed to 30 000 highly qualified professionals in the months leading up to the Exhibition, previewing the new features that will be on show,
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sponsorship agreements.
