Media campaign

Firmly committed to an international communications campaign aimed at all visitor categories, the organisers will be using the most effective promotional resources in France and across Europe:

  • advertisements in trade, local authority, environmental, economic and other publications,

  • direct marketing (postal and e-mail publicity),

  • press and media relations (press releases, press kits and European press tours),

  • a dedicated website,

  • regular e-letters,

  • a free Exhibition Newspaper distributed to 30 000 highly qualified professionals in the months leading up to the Exhibition, previewing the new features that will be on show,

  • sponsorship agreements.